The following is a guest post from graphic designer and copywriter Erik Fessler.
What do you think is worse: sitting for 100 days because you didn’t know what direction to travel in, or going for 100 days down the wrong path?
Here’s the good news:
This question doesn’t matter if you have a reliable and logical process to find the right direction.
Brainstorming is the key to finding that direction, and it’s something you can implement for your team in a logical, structured way. With that in place, you can use that process as a reliable way to generate ideas, iterate upon them, and harness the power of your team’s combined creative energy to make real business change. That is, if you can build and optimize your brainstorming process…