The Startup Marketing Strategy Used to Get iDoneThis to $500k in Recurring Revenue

In this episode of Business Systems Explored, we talk to Walter Chen — the CEO and co-founder of lightweight status reporting platform, iDoneThis.


Walter lets us in on some little-known secrets, busts a number of misleading marketing myths and shares some unexpected tactics that helped him get ahead.

The episode of the Business Systems Explored podcast, you’ll learn startup marketing strategy from an experienced content marketer who — by any means necessary — pushed iDoneThis to $500k ARR. He says it’s okay for 90% of your content to fail, tell us the kinds of marketing emails you shouldn’t bother sending, and a trick he used to leverage the fanatical readership of Hacker News.

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