How to Gain Customers and Influence People with Digital Storytelling

Digital storytelling

“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”

– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

Let’s begin.

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