Building a Content Marketing Strategy: Tips to Get Your Team Excited

building a content marketing strategy

Ovi Negrean is the CEO and Co-Founder of SocialBee.io, one of the most user-friendly social media management tools on the market. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through keyword-informed and customer-driven articles, as well as innovative social media content.

We all have a list of things we want to try out. And in the case of digital marketing, that list usually focuses on new technologies and strategies.

This Process Street article will provide you with the tips you need to apply as a marketing enthusiast in order to get your team excited. Whether you’re a fan of digital marketing, content marketing, influencer marketing, or social media marketing, you will most definitely find something of interest for any of these fields.

We’ll be covering:

Alright, let’s get started!
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Digital Marketing Hacks For a Successful Product Launch

successful product launch tips

This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

The vast majority of product launches fail.

According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure, you will need to prioritize and optimize how you market your product.

Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

Read on for a rundown of product launch basics.
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Instagram Marketing Tips for Business: How to Get More Email List Subscribers

Instagram Marketing Tips for Business: How to Get More Email List Subscribers

This is a guest post from Hugh Beaulac, a content strategist at MC2 who also works as a social media manager. With over 6 years of digital marketing experience, Hugh helps small and medium businesses grow online and likes to share his tips and tricks with top-notch marketing blogs like Wordstream, CrazyEgg, and Semrush. Follow him on Twitter to read his latest articles on Instagram marketing.

In the era of social media, when over 2.82 billion people have at least one social media account, email marketing isn’t the most obvious marketing tool.

It’s no wonder that more and more brands use social media platforms to promote their products and services as their target audience is active on these channels.

But here’s the thing: Although email is one of the oldest messaging channels, it still matters.

Why? Because nearly all social media users have active email accounts.

Recent Hubspot report claims that email marketing is still effective: 99% of customers check their email every day, 73% of people claim that email is the preferred communication channel to receive branded news and offers, and 59% of customers say marketing emails influence their purchase decisions.

For marketers, this means that combining social media and email marketing is a must. And with the growing popularity of Instagram marketing, there’s a perfect way to connect with engaged users and get more email list subscribers.

In this Process Street article, we’re covering:

Let’s take a look at four effective ways to grow your email list with Instagram.
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Content Creator: How to Make Captivating, Upvote-Worthy Material!

Content Creator

Content is worth big bucks.

Think about it.

Netflix rakes in $18 billion in revenue a year with their video content. Similarly, YouTube makes $16-$25 billion in annual revenue. Meanwhile, the blog for all things tech, TechCrunch, was bought by AOL in 2010 for a whopping $25 million.

But what, exactly, is content? What is a content creator? And what is the purpose of creating content?

The subject matter can be a little confusing.

That’s why this blog post will get you right up to speed. 🚴‍♂️

I’ll cover what content is, what a content creator is, the benefits of content, examples of work from the best content creators, and I’ll even give you insider tips and tricks to becoming a stellar content creator yourself! Just read through the below sections:

Let’s not waste any more time and dive straight in.

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Building an All-powerful Influencer Marketing Strategy

This is a guest post by Adlin Sherley, an enthusiastic writer specializing in social media marketing techniques. She has a healthy obsession with writing, reading and catching up with her friends. Her passion is to help people in all aspects of marketing through the content she provides.

If you have a product, service or even just an idea that is worth selling, how would you do it? How would you let people know?

In the world of business, certain principles have been relevant for centuries. The concepts of promotion and marketing have existed for as long as humans have been trading.

Humans have always used their voices to communicate, tell stories, and spread messages, which is why word of mouth is still one of the simplest yet most effective ways of marketing something.

Before the internet or advent of the printing press, marketing moved slower. Person A used or came across something that caught their attention, and then they went around spreading the word to B, C, D, and whoever else was along the way. Arguably, it was a lot easier to convince people back then.

One thing that has changed with the advent of digital technology, is the speed and reach of marketing and advertising tools.

Enter the digital era

As we enter into the age of information, technology has made reaching large numbers of people as easy as a single click.

On the other hand, this means that competition in the attention-economy is fiercer than ever, with the coveted-yet-fickle attention span of individuals the shining prize.

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor (@lorirtaylor)

Analogies aside, marketing today is a matter of strategy; well-planned, well-implemented, and continuously improved upon. If your marketing strategy is bang-on, then there’s nothing stopping you.

Conversely, a single wrong move could set you back tremendously, and that’s why it’s important to establish a process.

Breaking down digital marketing

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6 Ways to Combine Social Media and SEO to Boost Authority

The following is a guest post from Martin Harrison, the co-founder of Copify.

SEO and Social

There has long been the misconception within marketing circles that SEO and social media are two different, separate areas. However, in recent years, many have realised that they can be used in conjunction with one another to increase a company’s social media presence and followers, boost their authority within their field and gain a higher search engine ranking on Google. Savvy social media and SEO awareness can facilitate a company’s organic growth.

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5 Quick Ways To Discover Hidden Content Ideas with Quora

content ideas

I’d bet that a lot of you use Quora for personal reasons, or maybe even for a little content promotion, but how many of you use it to generate content ideas?

While writing a post about the keyword research process and using Quora to find hidden keywords, I realized what a gold mine the site is for finding out what your market cares about, how you can solve their problem, who the influencers are and loads of other data — at a glance, and totally free.

This is why Quora is your secret weapon for content ideas

For those of you that don’t use Quora, I’ll give you a quick explanation.

Quora is a question and answer site visited by around 80,000,000 people a month who are experts on every subject you can imagine.

The site is divided up into topics. To give you an idea of how niche the knowledge can get, there are entire topics dedicated to questions on Henry FordBirdwatchingMedieval Manuscripts and Elves (Tolkien’s Universe).

Not to mention topics for marketing, podcasting, content writing and other things you’re likely to have an actual interest in! It’s useful as a way for communities to start discussions and help each other out, but Quora is also a well-indexed database of the questions people really want to know.

Here are the 5 quick ways you can use Quora to generate content ideas, get a database of influencers and become an expert in your niche.

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