This is a guest post from Hugh Beaulac, a content strategist at MC2 who also works as a social media manager. With over 6 years of digital marketing experience, Hugh helps small and medium businesses grow online and likes to share his tips and tricks with top-notch marketing blogs like Wordstream, CrazyEgg, and Semrush. Follow him on Twitter to read his latest articles on Instagram marketing.
It’s no wonder that more and more brands use social media platforms to promote their products and services as their target audience is active on these channels.
But here’s the thing: Although email is one of the oldest messaging channels, it still matters.
Why? Because nearly all social media users have active email accounts.
Recent Hubspot report claims that email marketing is still effective: 99% of customers check their email every day, 73% of people claim that email is the preferred communication channel to receive branded news and offers, and 59% of customers say marketing emails influence their purchase decisions.
For marketers, this means that combining social media and email marketing is a must. And with the growing popularity of Instagram marketing, there’s a perfect way to connect with engaged users and get more email list subscribers.
In this Process Street article, we’re covering:
- Why use Instagram to get email list subscribers
- Make the most out of your Instagram bio
- Give your customers a reason to share an email
- Use Instagram Stories to promote sign-ups
- Reach potential subscribers who don’t follow
- Benefits of Instagram marketing
- The Ultimate Guide to Instagram Marketing
Let’s take a look at four effective ways to grow your email list with Instagram.