While writing a post about the keyword research process and using Quora to find hidden keywords, I realized what a gold mine the site is for finding out what your market cares about, how you can solve their problem, who the influencers are and loads of other data — at a glance, and totally free.
This is why Quora is your secret weapon for content ideas
For those of you that don’t use Quora, I’ll give you a quick explanation.
Quora is a question and answer site visited by around 80,000,000 people a month who are experts on every subject you can imagine.
The site is divided up into topics. To give you an idea of how niche the knowledge can get, there are entire topics dedicated to questions on Henry Ford, Birdwatching, Medieval Manuscripts and Elves (Tolkien’s Universe).
Not to mention topics for marketing, podcasting, content writing and other things you’re likely to have an actual interest in! It’s useful as a way for communities to start discussions and help each other out, but Quora is also a well-indexed database of the questions people really want to know.
Here are the 5 quick ways you can use Quora to generate content ideas, get a database of influencers and become an expert in your niche.