Lean Canvas: How To Create a Business Plan that People Will Actually Read

lean canvas

Everybody has a plan until they get punched in the mouth…
Mike Tyson

Which, let’s face it, happens to most start-ups and entrepreneurs. Around 75% in fact.

You have the best idea. You spend days, weeks, and months perfecting a 40-page business plan filled with five-year forecasts, 18-month roadmaps, and in-depth marketing strategies. You confidently pitch it to stakeholders and investors.

And then?

Then you get punched in the mouth.

Potential investors go quiet or “haven’t had time to read it” and you’re left with an expensive, wasted deliverable and a chunk of time that you’ll never get back. Worse still, your product isn’t any nearer launching and you haven’t secured any buy-in or investment.

What. A. Waste. Of. Time.

Traditional business plans are of little use to start-ups, and of no real interest to investors.

But what’s the alternative?

A one-page business plan inspired by Eric Ries’s Lean Start-Up methodology and specifically designed for emerging entrepreneurs: The Lean Canvas.

The Lean Canvas is a living framework that allows you to quickly capture your idea or concept, thoroughly validate it, and then continuously share, improve, and most importantly move on it.

Ok, I know what you’re thinking:

I have the answers to all these questions and more in this Process Street post.

Ready to dodge some punches?
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Become a Lean Machine With These Top 8 Lean Tools (Free Templates)

Become a Lean Machine With These Top 8 Lean Tools (Free Templates)-17

Studies show that moving towards a leaner business model can improve productivity by up to 25%, increase stock turnover by 33%, and increase on-time delivery by 26%.

The recognized benefits of being lean are only accumulating, with more and more studies advocating lean approaches in business for both economical and sustainable success.

However, some companies choose not to embrace lean philosophy through fear that the costs related outweigh the benefits gained. With this, we at Process Street have come to help.

You see, this fear has oozed from imperfect implementation and a misunderstanding. With the right lean tools and techniques, lean thinking can easily and successfully be applied.

In this article, we present you with our top 8 lean tools to assist you in implementing lean philosophy for your business or line of work. By using these tools, you will see a transformation, with maximal value and minimal waste.

Along with these tools, we grant you access to our template resources, which you can hop in and use right away for free.

Click on the relevant subheaders below to read the section of choice, alternatively scroll down for all I have to say.

Keen to become lean? Let’s jump in!
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Evolving Processes in Lean Startups

Its a difficult task, communicating new and evolving processes to my staff. That’s one of the reasons I came up with Process Street.

Internet Marketing is fast paced. I am testing new things all the time. New offers, traffic sources, analytics and optimization tools. With so much new information coming in, processes are constantly changing.

Testing a new platform looks something like this.

1. I test the platform and determine if it has a positive ROI
2. If yes, I will create a process and hand off operation of platform to team
3. I will continue to test the platform to optimize and increase ROI
4. Any positive tests and the accompanying configuration changes are then added to the process for the team to manage.

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