The Myth Behind Loading Times: Software’s Most User-Friendly Lie

Staring at the tiny LCD progress bar of the vending machine in a lobby, I realize nothing pisses us off more than indefinite waiting times. Especially people waiting for their coffee, their cheap flight comparisons, or their computer to finish doing whatever it’s doing.

Since the creation of software, there has always been loading times. An early example comes from Bob Stahl’s way-ahead-of-its time article in February 1986’s Computerworld.

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