The best techniques and technology in the world won’t help you if you don’t know how to use them. Annoyingly, with it being so new, it’s hard to tell what machine learning marketing use cases there are to base your efforts on.
In other fields, the breakthrough tech is being used in medical diagnoses, spam filtering, fraud detection, translation and more. All you need is some inspiration to get started with your own uses.
That’s why this post exists.
I’ll cover, in detail, the key ways machine learning is affecting marketing, and how it can be used to handle some of your business process automation, provide actionable data insights and predictions, and even win $1 million on Jeopardy.
Before that though, if you don’t know what machine learning is (or want a refresher), check out our other posts on the topic below:
- An Introduction to Machine Learning in Business: Analyzing Your Success
- 6 Useful Applications of AI & Machine Learning in Your Business Processes
Let’s get started.