Automation is on everyone’s lips right now.
And for good reason.
Deciding to automate tasks in your workflow can free you to focus on the things you want to be doing – the things which really create value for your business.
According to a report from McKinsey, Four Fundamentals of Workplace Automation, 15% of the average marketing executive’s time could be automated using existing commercially available tools and software.
Think of the productivity gains available if you could implement that company-wide.
More startling: that report is probably out of date.
Automation technologies are moving at such an incredible rate that new opportunities are appearing all the time. In this article, I’ll run you through a number of our real-life use cases for simple things in our business which we automate to either save time or improve processes.
Here’s a quick overview:
- Automatically launch actions like Process Street checklists from moving Trello cards
- Use dictation software to write at a higher speed and with less effort
- Tweets containing our domain are automatically posted in Slack so we can see feedback in real time
- Meeting notes are automatically posted in our Slack channel to update the rest of the team about the results of any meeting
- Posting in Slack to automatically create a new entry line in our Airtable database
- To book meetings we use Calendly connected with Google Calendar to make sure one-off meetings always occur when someone is available.