This is a guest post by Azat Eloyan. Azat is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key.
He’s currently working as a marketing specialist at SendSMS, which is providing SMS marketing service globally.
We live in a digital-centric world.
There’s no doubt about it.
What’s also true is that the digital space is full of enormous data and content on scales never quite seen before.
According to a report from IBM Marketing Cloud, 90% of the total digital data worldwide was created within just two years, with an upward future trend being almost inevitable.
All this data and content provides a whole host of benefits to businesses, their salespeople, and their marketers. However, before businesses, salespeople, and marketers can truly take advantage of this vast swathe of data and content, they need to manage it correctly.
Which is where CRMs and marketing automation software come in.
But what are the differences between the two? And what will your business benefit from most?
Our digital-centric world doesn’t have to be a confusing digital-centric world.
That’s why, in this CRM vs marketing automation post, I’ll be discussing both CRMs and marketing automation software, how they differ, how they overlap, the benefits that they bring, and what the signs are when your business needs to start using either piece of software.
Navigate through the sections below to get the gist on CRMs and marketing automation software:
- What is the CRM definition?
- What purpose does CRM software serve for businesses?
- Four example uses of CRM software
- What is marketing automation?
- What are the benefits of marketing automation?
- Use Process Street with your CRM software or marketing automation software!
- Conclusion: In a digital-centric world, invest in the right software
Let’s get learning!