Beyond Enlightenment – How to Make an Impact With Data Storytelling

Beyond Enlightenment – How to Make an Impact With Data Storytelling

This is a guest post by Brian Skewes, a technologist into deconstruction. Over two decades of self-employment, he has accumulated a wealth of inadvertent real-world lessons related to building, running, and preserving a small company.

There’s a phrase that’s become popular in web analytics, digital marketing, and business consultancy in the last few years: data is everything.

There’s a lot to recommend it. It’s short, snappy, and captures the importance of data to the way in which we do business today. Whether you are building organic links or in the process of drafting an employee development plan, the path to success runs right through a big ‘ol pile of numbers.

Unfortunately, there’s more to numbers than just numbers.

This is due to the nature of data itself. The problem with relying on numbers and nothing else is that no matter how impressive it is, it also remains inscrutable, incomprehensible, or simply boring for the majority of people. Unless your audience is composed entirely of the type of person who can instantly visualize columns of figures, you are going to need to provide some context for the ever-so-impressive stats.

This is where the concept of storytelling comes in.

In this Process Street article, we’ll look at how you can go beyond data acquisition, compilation, and presentation. We’ll show you how to make your data come alive through the magic of storytelling.

Once upon a time…
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