How We Use Automations for Marketing Operations Reporting

How We Use Automations for Marketing Operations Reporting

As your marketing team’s content manager, you want to be able to know your content engine is working for you at maximum efficiency, and have a clear overview of the important work being done.

This is perhaps easier said than done, when there can be countless systems and processes to keep track of, from marketing operations, onsite content, offsite comarketing relations, email correspondences, to SEO reporting – it can all become overwhelming.

But it doesn’t have to be!

Wouldn’t it be great if you could benefit from detailed reporting without having to bend over backwards restructuring your meetings and how you collect data?

Well, that’s more or less how we’ve set up reporting in our marketing team at Process Street. In this post I’ll briefly summarize how our marketing team saves time and effort with a nifty workflow that utilizes Automations and native integrations, and allows us to:

  • Coordinate dozens of comarketing relationships while maintaining clear record of communications;
  • Track the number of guest posts we’ve accepted and published;
  • Highlight top priority action items;
  • Quickly & easily analyze referring domains of target pages;
  • Automatically push everything into Google Sheets;
  • Automatically generate graphs and charts;
  • Automatically post a Slack message with key marketing reporting metrics;

Specifically, this post will cover:

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Mobile App Marketing: How to Successfully Build & Execute Your Strategy

Mobile App Marketing

This is a guest post from Emma Lee. Emma Lee is an experienced sales manager and content editor at ProEssayWriter. She is a fan of current technological trends and passionately strives to learn as much as possible about all things SaaS.

As business trends shift from mobile-friendly to mobile-first, more and more businesses are understanding the importance of mobile app marketing. In fact, over 40% of SMEs have a mobile app.

Want to jump on the bandwagon yourself?

It’s definitely a good idea…

But you can’t create an app, publish it, and expect it to work wonders straight away. As a mobile app development company, without a proper mobile app marketing strategy, it will end up in the app graveyard along with thousands of other failed mobile apps!

That’s why, in this guest post for Process Street, I’ll explain what mobile app marketing is. Then, I’ll show you how to prepare a mobile app for launch and market it the right way.

Make your way through the following sections:

Let’s get started. 📱

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Marketing Process Toolkit: 10 Checklists to Crush Your Competition

marketing process

Have you considered that your marketing process could be broken?

Marketing is the engine of growth driving your business, and making sure this engine is well-oiled and optimized for maximum efficiency goes without saying.

Your marketing plan must be well-organized, robustly structured, and efficient. For this to be true, you need to begin with the process behind the vision and make sure that is working at 110%.

In the absence of a tried and tested process that is fine-tuned to the needs and goals of a particular company, the untamed beast of marketing will waste time, money, and resources, and will fail to deliver any meaningful return.

Why is it, then, that so many businesses leave the marketing process as an afterthought?

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