We’ve all felt overwhelmed by advertisements and burned out by peer pressure. Most of us also want to influence people’s decisions to try and get a certain outcome.
That’s where nudge theory comes in.
Less intrusive than advertising and so widely applicable that it’s seen implementation in everything from architecture to politics and charity drives, nudge theory is a great way to present choices to your audience in a way that subtly promotes the one you want them to make.
So, stick around to learn what nudge theory is all about and see how you can use it to influence decisions without making your audience feel like they’re being forced into it.