How to Use Sales Engagement to Improve Outreach & Sell More

sales engagement

This is a guest post by Rimma Sytnik – a Senior Digital Marketer at Reply with 4+ years of experience with email & messenger marketing, on-page SEO, and link building.

Did you know that a nurtured lead can make, on average, a 47% larger purchase than a non-nurtured lead? Did you also know that perceived indifference can cost you 68% of potential customers?

Buyer journeys are becoming more and more complex, not to mention competitive. To stay afloat, you should maximize every interaction you make with each potential customer. You need to focus on building meaningful relationships with your prospects through consistent personal interactions.

That is exactly what sales engagement is and, coincidentally, what this Process Street post is all about.

In this article, we’ll talk about the importance of sales engagement and give you some tips on how to get started. This is a brief overview of what’s to come:

So, let’s dive in!
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Cold Emailing Sales Tips from the Founder of PersistIQ

In this episode of Business Systems Explored, we talk B2B sales with the CEO and cofounder of PersistIQ, Pouyan Salehi.


Cold emailing isn’t just blasting huge lists of random leads. That’s the kind of thinking that ruins your brand and throws your list of prospects out the window. In fact, it’s possible with a small list and just one salesperson, especially if you have the right tools and attitude.

In this episode, we talk to CEO and co-founder of PersistIQ on how to build a cold emailing sales system from scratch, how to optimize it, and how to know if it’s working. You might be doing cold outreach already and be looking to make it better, or maybe you’re only focusing on inbound.

Listen to this episode and find out the mechanics of selling with cold email, and how some companies have used it to rocket their businesses to 9 figures.

Links to listen

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