In this episode of Business Systems Explored, we talk to Armando Biondi, CEO of AdEspresso.
If you’ve ever ran a quick Facebook campaign to test the water, you know what a shot in the dark it can be. It’s likely that your first tentative campaign will have a stupidly high CPC, and eventually do nothing…
But that’s why you shouldn’t stop just yet. Facebook’s ad revenue is over $18 billion, so they’re certainly doing something right.
And, whether you’re selling to consumers or businesses, there’s a right and a wrong way to do it.
Listen to this episode — it’s an in-depth interview with a PPC genius ready to show everything he knows about Facebook advertising.
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