You’re waiting for the train on your way to work. You’ve got a long day ahead, and don’t feel like swinging by the grocery store afterward. Fortunately, there’s a supermarket kiosk on the platform. You scan the barcodes with your phone and arrange for your food to be delivered when you get home.
As you cross the street to your office building, the strap of your computer bag finally breaks. You don’t have time to run out and get a new one, but that’s okay. Once you’re in your office, you log on to the company’s website, put on the augmented reality headset, and virtually try on different bags.
At lunch, you head down to your usual restaurant. The AI in the touch-screen kiosk suggests sandwiches you might like based on your order history, then uses facial recognition to complete the order and charge your account.
This is phygital marketing – all made possible by advances in augmented reality (AR).
The global AR and virtual reality (VR) markets are expected to reach 18.8 billion USD by the end of 2020 – over 78% growth from spending in 2019. By 2025, that growth is only expected to increase exponentially.
In this Process Street post, we’ll take an in-depth look at the what and why of phygital marketing, but you can also skip ahead to one of the following sections:
- Phygital isn’t a real word… Is it?
- Living in a phygital world: Nintendo, Porsche, and Sephora
- Phygitalizing your brand
Let’s get phygital!