What is a Blog Maturity Model? How We Create Quality Content at Process Street

blog maturity model

When you’re doing any kind of content marketing, you want to be able to understand how well you’re doing. You want to be able to look at the performance of the content you’re creating and feel assurance that you’re:

  1. Driving forward key goals and objectives tied to your content strategy;
  2. Continuously optimizing and improving the quality of your content in order to hit those goals.

Especially when you’re creating this kind of content that involves a degree of creative input (writing!) it can be difficult to measure quality.

This is where maturity models come in. Maturity models can be a great way to build and assess how successful an organization or system is at achieving continuous improvement.

Ultimately, it’s the idea that you’re constantly seeking to test and improve the way in which your organization runs. You’re not standing still.

We’ve written before about more generally applicable Capability Maturity Models, but this post takes a look at our internal Blog Asset Maturity Model (BAMM) process that we use to audit and continuously improve the quality of our blog content.

In this Process Street article, we’ll cover:

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Conquer Process Improvement With These 9 Lean Six Sigma Tools

Conquer Process Improvement With These 9 Lean Six Sigma Tools

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”Peter Drucker

Lean management, Six Sigma, and lean Six Sigma all walk into a bar. Lean management orders a Scotch. Six Sigma orders bourbon. Then lean Six Sigma orders a hot toddy. The bartender says, “So that’ll be a whisky, a whiskey, and a bit of both.”

Are you seriously writing another post about lean Six Sigma?

Yes. Yes, I am.

While you’d be forgiven for thinking that these methodologies are all essentially the same, it is important to remember that they are, indeed, separate. The principle of lean Six Sigma is simple: it combines the waste reduction and workflow efficiency of lean manufacturing with the defect-elimination process of Six Sigma.

To break it down:

  • Lean: A method to reduce or eliminate any activity that doesn’t add value to a process (read more)
  • Six Sigma: A system to create a defect-free process (read more)
  • Lean Six Sigma: The best of both worlds used to eliminate process waste and variation (read more)

Some may say Six Sigma is outdated, or just another example of “business bullshit,” Process Street keeps lauding the benefits for one simple reason: lean Six Sigma works.

From Motorola to Amazon, Fortune 500s have been incorporating Six Sigma practices since the mid-80s. In the early 2000s, Dell, Inc. did the same and by 2004 had saved the company $1.5 billion in costs. In 2020, Dell Technologies reported total revenue of $92 billion and as well as the increasing popularity of their systems.

In this post, I’ll break down Lean Six Sigma into the five corresponding DMAIC process categories, and provide the most relevant tools for each stage. Feel free to jump ahead:

Otherwise, dear reader, let’s begin!
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How Process Control Can Cut Costs & Eliminate Errors

process control

I don’t want to alarm you, but without process control, you’d be dead.

What? How? Why? …What?!

Your body is continuously performing a series of processes to keep you alive and it’s constantly checking for irregularities in these processes. If it picks up an abnormality, it immediately takes measures to regulate it, and return it to its desired state. Like when you’re too hot, for example. Your body recognizes that your temperature is above normal and produces water, in the form of sweat, to cool you down.

So you see, process control is the reason you’re alive and able to enjoy this Process Street post!

But this isn’t a lesson in biology (thankfully); the same concept can be applied to organizations too.

With adequate process control, businesses can perform efficiently, effectively, and safely. They can function at a consistent level and can even reduce operating costs by up to 6%. Without it, they would miss opportunities, make costly mistakes, and struggle to survive.

Process control is the ability to monitor and adjust a process to give a desired output.” – Beck Electric Actuators, What is Process Control?

To discover how process control can cut costs and eliminate errors within your organization, we need to find answers to the following questions:

To satisfy your curiosity (and return your body back to its normal state!), you’d better keep reading…
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