Digital Marketing Hacks For a Successful Product Launch

successful product launch tips

This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

The vast majority of product launches fail.

According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure, you will need to prioritize and optimize how you market your product.

Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

Read on for a rundown of product launch basics.
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The Ultimate Website Launch Checklist: Improve Design, SEO & Speed

Launching a website can be a huge undertaking. A successful launch requires managing many moving parts including content, design, marketing and the technical side. That’s why we have created this handy checklist for you to use on your next website launch or redesign.

And don’t forget, you can get this as an interactive checklist that you and your team can collaborate around. Just create a free account with Process Street and grab it from the examples section.

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How to Keep Your Consumer App From Failing Within the First Year

consumer app

So you’ve had this awesome game-changing consumer app idea for years, and now you’ve finally gathered the chutzpah to make your mobile app dream a reality. You’ve consulted all your friends and family and even gone as far as running it past a few people in the industry. Everyone agrees—it’s a great idea. But a lot more goes into a successful app than just an idea and the development work.

Many consumer apps of all sizes and budgets fail because they overlook key factors that directly impact the success and sustainability of their app. Here are some companies we, at Process Street, have found that did almost everything right—and failed as a result of one mistake.

Ignoring the impact of even one of these five details will prove harmful—if not fatal—to your consumer app.

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