This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.
The vast majority of product launches fail.
According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.
Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure, you will need to prioritize and optimize how you market your product.
Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.
Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.
- How to have a successful product launch
- Building a successful product launch strategy
- How and when to develop an MVP
- How to manage email lists for a successful product launch
- Using Process Street for all your business needs
Read on for a rundown of product launch basics.