Should You Be More Product Oriented? Practical Advice From Wes Bush

Should You Be More Product Oriented? Practical Advice From Wes Bush

When I was still teaching, the three main points of advice I found myself repeating were:

  1. Take your time.
  2. Keep it simple.
  3. Don’t bite off more than you can chew.

As it turns out, those three statements apply to most things in life – including business. Especially business.

I know. We’ve been in an era of calculated risk, mainlining entrepreneurial spirit, and the pervasive (-ly annoying) go-big-or-go-home philosophy for so long that “going above and beyond” isn’t even status quo; it’s bare minimum requirements.

Hear me out.

No matter what else you’re doing with your company, you have to take care of your customers. You have to understand them: what they want, what they need, and what they will need down the road.

That understanding of your customer and their relationship with your product is a crucial aspect of becoming a successful product-oriented business.

So you’ve read our previous post on product-led growth (PLG) and now know all the nuts and bolts of a PLG go-to-market strategy. It’s a super-exciting concept and exactly the direction you’ve wanted to take your company in.

But. (There’s always a “but.”)

Your business – the entire customer lifecycle every user of your product goes through – revolves around the traditional sales-led approach of painstakingly coaxing every customer through each step of the sales cycle from demo to trial to paying user.

You can’t go in tomorrow morning, clear out all your established processes, and tell your sales team: Right, we’re totally changing everything right this second. Even if your sales team doesn’t laugh you out of the office, it’s not going to work.

So how do you navigate that transition and maintain your success?

I didn’t know the answer to that, so for this Process Street post, I went straight to the horse’s mouth (🐴) and asked PLG champ, author, and founder Wes Bush about how to make PLG work and become a successful, product-oriented company.

Let’s get started!
Continue Reading

Improve Business Operations With Economies of Scope

Improve Business Operations With Economies of Scope

The other day, my household experienced one of the great tragedies of the home delivery era: our grocery delivery was canceled.

You know what that means. I had to go to the grocery store. Like, physically, in person, go inside the grocery store.

I survived, but phew. Let’s just say there were a few close calls.

All in all, though, it was a successful trip. I picked up a couple of prescriptions, had an eye exam, switched the pet insurance, got some advice about first-time homeownership, and even remembered to get dinner fixins. I would’ve gotten my oil changed and tires rotated, too, but I don’t have a car so… Yeah. I didn’t do that.

This is what economies of scope look like. Economies of scope are when it’s more cost-effective to produce related items together than it is to produce them individually. In the 21st century economy, it’s also an increasingly familiar model as brands continue to expand their offerings to consumers.

As a consumer, this model is great. We don’t have to run around all over the place to take care of all our responsibilities. For companies, it’s not a bad model, either.

Economies of scope – offering all of these services under one roof – companies are actually spending less by offering more.

But wait – how does that work?

Well, I’ll tell you:

Welcome to Process Street! 👋 Right this way, please.
Continue Reading

DACI: Group Decision-Making Made Easy With Our Free Template

DACI: Group Decision-Making Made Easy With Our Free Template

We’ve all been there: an hour and a half into a 45-minute meeting. You’re trying to reach a consensus but as one department makes a suggestion, the next disagrees.

Customer success insists the next product should be geared towards students; sales thinks their parents are a better demographic. Content marketing started out by spitballing potential names until someone brought up the latest Process Street post and they all got sidetracked discussing whether it’s better to use odd or even numbers in a post title. Social marketing is scrolling through newsfeeds and graphic design isn’t even sure what they’re doing in this meeting at all.

It should have been simple: get everyone together, brainstorm ideas, then form a game-plan and timeline to use moving forward. Except no one can agree on anything and, at this rate, the only accomplishment the meeting will have made is wasting everyone’s afternoon.

Group decision-making is complicated. Fortunately, there are processes for that.

You may have already read our post on DECIDE, which is a great decision-making process for individuals. However, what works for an individual does not necessarily translate to a group. In this post, I’m going to introduce you to one of the most popular group decision-making frameworks: DACI.

The DACI (Driver, Approver, Contributors, Informed) decision-making framework is a set of processes geared toward doing just that. As a variant of the RACI (Responsible, Accountable, Consulted, Informed) responsibility matrix, DACI’s emphasis on decision clarity for complex projects often makes it the go-to framework for product managers.

That’s a lot of acronyms all at once, huh?

Don’t worry. We’ll take it slow – or you can jump straight to the point:

Let’s get some decisions made!
Continue Reading

How to Be a Good Product Manager & Crush Your Workload (Free Tips, Tricks, & Examples!)

how to be a good product manager

This is a guest post by Donald Fomby. Donald is a freelance content writer who works for ClassyEssay. He has spent more than seven years in the copywriting and blogging industries, writing articles, guides, and checklists for small eCommerce businesses. Donald uses his curiosity about online business to write about topics valuable to small business owners.

The product manager’s role is a juggling act.

To fulfill the needs of expectant customers, the product manager needs to work with the sales, marketing, and engineering teams — alongside the rest of the product team — to facilitate necessary changes and improve the product(s) in question.

But that juggling act has gotten even harder as of late.

With the COVID-19 pandemic, many product research and management processes that were done collaboratively and in-person have now pivoted online. Needless to say, this change had made it more difficult for product managers to succeed in their role and complete projects in the way they’re used to.

This transition may have caused workloads to build up, task lists to overflow, sprints to stagger, and thus, impacting the rest of the product team.

But it’s not all doom and gloom. The truth of the matter is that you can successfully manage any product research or development project remotely with optimal organization.

It’s the key to bettering collaboration with your remote team, and ensuring you and the rest of your product management team are keeping on the right track. If you strategically organize your work, you will also be able to instill and maintain successful collaboration with the people you’re working with, despite the many miles that keep you apart.

Seeing as 86% of executives say that a lack of collaboration is the most common reason for failure in their companies, it’s something that you need to get to grips with, particularly as a product manager.

By reading through this Process Street guest post, you’ll do exactly that. To boot, I’ll also provide some extra tools to help you thrive as a product manager! Just make your way through these sections:

Let’s get started.

Continue Reading

How Scope Creep Negatively Impacts Project Success (& How to Fix It)

scope creep

There’s nothing more frustrating to a project manager than witnessing the slow, painful death of a healthy project to the beast known as scope creep. When last minute changes transform their straightforward, A-to-B project plan into a sprawling mess of up-ended sprint plans and gold-plated feature requests, branching out in all directions with no concern for time or resources.

In one extreme example, the head contractor for the extension of a city library ended up actually suing their client in a scope-creep induced rage, claiming that their almost 55-week delay was a direct result of the large number of last minute changes.

In order for a project to be successfully completed on time, the project manager and their team need to agree on a clearly defined project scope before getting started.

However, life isn’t so straight forward and changes to the project will inevitably need to happen.

But additional problems can arise if the changes aren’t dealt with properly.

Scope creep can quietly sneak its way into your project and set your team down an unproductive and self-destructive path, wasting your company’s resources, missing deadlines, weakening team communication and, ultimately, ruining any chance of your project’s success.

So what can you do to avoid this fate, and overcome scope creep once and for all?

In this Process Street article, we’ll be covering everything you need to know scope creep–from what (and who) causes it, to how to manage it, even in an agile environment where change is embraced.

We’ll be covering:

If, however, you’re struggling with planning your own projects and want a quick solution, grab our free Project Request Form Template below!

So, let’s get started with the basics!

Continue Reading

Product Marketing Strategy: The Key to a Successful SaaS Business

The importance of the relationship between product and marketing is something that’s often overlooked.

But when the product and marketing teams aren’t on the same page regarding the product and the problems it aims to solve, chances are the marketing won’t match the product’s value proposition and in turn, will discourage potential users from signing up.

This could be detrimental to the success of a product organization.

So, what can you do to avoid these miscommunications and build a synergistic relationship between the two?

In this article, I’ll share some tips and information that will be critical in strengthening the relationship and performance of the product and marketing teams at your company to achieve success.

We will cover:

Let’s get started!
Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required