I’ve written before about how we collect feedback on our marketing material and how that helps us write useful posts for our subscribers, but the other reason we gather user feedback focuses on expanding and improving the Process Street app.
With user feedback data, we can:
- Choose which features to build based on the frequency they’re requested
- Get data on bug reports which helps our engineering team build fixes
- See the most common industries and use cases for our product, which guides our marketing in the right direction
Whether you’re in software or not, you still need to be gathering and processing feedback from everybody possible: leads, prospects, free users, and paying customers.
In this post, I’m going to outline the three methods you can use to gather feedback for your company. These are three methods we’ve used ourselves in the past as our business has evolved, so the complexity and usefulness of each method is higher than the last. Which method is right for you?