The Smart Way to Do Reddit Marketing [Case Study]

Reddit Marketing

You won’t find a harsher place for self-promotion than the ‘front page of the internet’.

As the 31st most highly trafficked website in the world, reddit has huge opportunities for awareness, leads and sales.

You could take advantage of that, if only you knew what you were doing.

Our content promotion team at Process Street sure didn’t. We all learned the hard way that redditors hate their platform being used for reddit marketing. They want value, great content and entertainment on site (so would rather not click through for it). While this seems like a dead-end, we can use it to our advantage.

In this post I’m going to tell you what worked, what didn’t, and exactly what I told the promotion team to turn things around.

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