5 Reasons You Should Invest in Interactive Content

interactive-content

The following is a guest post from Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her.

Every ‘emerging marketing trends’ list has one thing in common- the dilemma of choice for marketers. And frankly, we understand if you get a bit confused with so many options flying around.

Which content marketing trend will give you the best ROI? Which one suits your company the best? What is a ‘trend’, anyway?

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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

How_to_Use_Facebook_Retargeting_and_Custom_Audiences_to_Drive_Sales-02We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.

When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.

The Washington Post’s advertising arm, SocialCode, also reported a 15 percent lower cost per new fan after using custom audiences.

Using custom audiences and Facebook retargeting to activate people who have previously shown interest in your product is a strategy which works.

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