We Analyzed 30 Hours of User Testing and Discovered the Secret to SaaS Pricing Page Design

This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.

Hiten Shah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletter here.

SaaS pricing page design

When it comes to price, customers want to know two things: what they’ll pay, and what they’ll get in return. But too many SaaS companies overcomplicate their pricing pages.

Your pricing page converts traffic into customers. But that only happens if visitors instantly understand what they’ll get from each of your plans, the value it will provide, and how much it’s going to cost them. Otherwise, they’ll never sign up for your service.

In a comprehensive look at SaaS pricing pages, we studied 30 different SaaS websites through 90 different user interactions, totaling over 1,800 minutes of user testing. With help from UserTesting.com, we guided participants to each company’s pricing page and instructed them to read through the plans the company offered.

Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required