5 Mind-Blowing Things We Learned About Our SaaS Price Model

SaaS price model

For organizations, updating prices is like getting plastic surgery (I imagine).

You’re painfully aware that people can see what you’ve done, but under no circumstances will you ever talk about it. It’s a forbidden topic.

The first rule of pricing is: you do not talk about pricing” – Medium, The First Rule of Pricing is: You Do Not Talk About Pricing

Until now. I’m sticking two fingers up to the stigma surrounding pricing and I’m lifting the lid to reveal what goes on, behind the scenes, when organizations like Process Street change their SaaS price model.

😱

I know. I’m brave, right?

Over the last few weeks, I’ve coerced and cajoled the Process Street pricing team into sharing some of the biggest pricing lessons we’ve learned (sometimes the hard way), since we launched in 2013.

And, here they are…

Curious?

Let’s hope I still have a job at the end of this… 🤞

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We Analyzed 30 Hours of User Testing and Discovered the Secret to SaaS Pricing Page Design

This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.

Hiten Shah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletter here.

SaaS pricing page design

When it comes to price, customers want to know two things: what they’ll pay, and what they’ll get in return. But too many SaaS companies overcomplicate their pricing pages.

Your pricing page converts traffic into customers. But that only happens if visitors instantly understand what they’ll get from each of your plans, the value it will provide, and how much it’s going to cost them. Otherwise, they’ll never sign up for your service.

In a comprehensive look at SaaS pricing pages, we studied 30 different SaaS websites through 90 different user interactions, totaling over 1,800 minutes of user testing. With help from UserTesting.com, we guided participants to each company’s pricing page and instructed them to read through the plans the company offered.

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