The Inside Secrets of a Process Street Full Stack Engineer

The Inside Secrets of a Process Street Full Stack Engineer

Until a few weeks ago, I had no idea what exactly a full-stack engineer was, let alone what the role entailed. I know, I know – I work for a tech startup, I should know these things.

You’re right; I should.

So, to educate myself, I sat down with one of Process Street’s engineers, Herbie Porter, to discuss what he does, his first year at Process Street, and the art of making pandemic cocktails:

It is my privilege to introduce you to…
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Tech Out Loud: The Best Tech Posts Delivered Straight To Your Ears

tech out loud

Who resolved to read more this year? ✋

Who actually has? 🙈

Let’s be honest: you’re never actually going to make it through that folder of bookmarked articles you’ve been collecting since last year. Hey – not judging. I’ve been cultivating my own To Be Read monolith for months.

So what’s the deal? How do you catch up with all those industry insights, actionable advice articles, and entrepreneurial retrospectives when there never seems to be any time to, y’know, read?

Simple: let us read them for you.

Introducing Tech Out Loud – the coolest podcast around bringing those must-read articles directly into your waiting ears.
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5 Mind-Blowing Things We Learned About Our SaaS Price Model

SaaS price model

For organizations, updating prices is like getting plastic surgery (I imagine).

You’re painfully aware that people can see what you’ve done, but under no circumstances will you ever talk about it. It’s a forbidden topic.

The first rule of pricing is: you do not talk about pricing” – Medium, The First Rule of Pricing is: You Do Not Talk About Pricing

Until now. I’m sticking two fingers up to the stigma surrounding pricing and I’m lifting the lid to reveal what goes on, behind the scenes, when organizations like Process Street change their SaaS price model.

😱

I know. I’m brave, right?

Over the last few weeks, I’ve coerced and cajoled the Process Street pricing team into sharing some of the biggest pricing lessons we’ve learned (sometimes the hard way), since we launched in 2013.

And, here they are…

Curious?

Let’s hope I still have a job at the end of this… 🤞

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How to Build a SaaS Product 2x Faster Without Hiring a Tech Team

How to Build a SaaS Product 2x Faster Without Hiring a Tech TeamThis is a guest post from Margo Ovsiienko, you can find her website at margoleads.com. Margo is a tech enthusiast and a growth marketing strategist. She is passionate about topics related to SaaS growth, startup strategy, and IT development.

To outsource or not to outsource? The eternal tech question, and a persistent hot topic in tech communities. How do you manage your expectations against your budget and be sure you’re finding the right team for the job? This can be especially challenging for anyone lacking experience with hiring (which is not a task to take lightly).

Building an in-house team vs outsourcing those efforts can depend heavily on the kind of product you’re trying to build; how complex is the feature set? What does your roadmap look like for the next 12 months? These kinds of questions will help you to figure out whether or not your best bet would be in-house or outsourced.

For long-term, committed projects, building a trusty in-house team is almost certainly your best bet. But working with an outsourced, remote team has its place and also comes with many advantages, such as reduced set-up or training time (in the case of outsourced design and development teams) and ability to rapidly develop and tweak early stage concepts (often for a cheaper rate) when searching for the ideal product-market fit.

So, how can you build a SaaS product that gains traction fast before you run out of limited funds?

In this Process Street article, we’ll consider how to build a SaaS product that gains traction fast on a constrained budget, and kick-start your growth.

Let’s get started!
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SaaS Onboarding: The Strategy We Used to Triple Conversions

SaaS onboarding

This is a guest post by Daniel Ndukwu. Daniel has extensive experience in digital marketing and is the Founder of KyLeads. There he helps business owners and publishers increase their leads and audience engagement with smart popups, interactive quizzes, and surveys.

In 2017, I had a brilliant idea.

Many of the tools for conversion rate optimization are point solutions. They make popups, landing pages, quizzes, surveys. Very few of them – if any – combine those functions into one.

I decided I would tackle the challenge by building a tool (now called KyLeads). It would allow people to create surveys, popups, and quizzes for lead generation and customer research.

After going through two development teams, rebuilding our user interface, and learning first-hand how hard it is to make software, we launched.

There was little fanfare and only a few customers when we started. But my team and I kept going. We knew it would be a long journey to success – and it’s paying off.

This article shares the best practices, tactics, and processes we used (and are still using) to improve our SaaS onboarding and grow our business into something spectacular.

Want to turbocharge your business’ onboarding successes and conversion rates in half the time?

Just read through the sections below to uncover these insider tips and tricks yourself:

Now, let’s get stuck in.

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The 9 Essential Elements of Modern B2B SaaS Applications

Adam Henshall
September 12, 2019

b2b saas applicationsAndy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

  • Why are B2B SaaS applications on the rise?
  • The 9 essential elements of B2B SaaS applications
  • The growing world of B2B SaaS applications

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22 Business Growth Lessons for Startups from SaaStr Europa

business growthStartup life is hard enough when you’re trying to get a product off the ground.

But the challenge doesn’t stop at your first investment round.

The growth stage of a startup is where a whole load more are likely to flounder. You’ve made big promises to your investors and you’re struggling to meet those targets – not ideal.

Achieving the first stages of growth necessary to access further venture capital, or generate revenues you can rely on, is not easy. Your customers have higher expectations for your product and your team is expanding and professionalizing all while you’re still trying to improve output.

Fortunately, training tools and conferences exist where you can go to watch lectures, promote your product, and realize that everyone else is fighting the same issues at the networking events.

One growing scene at the moment is the European SaaS market.

Not as mature as its American cousin, the SaaS market in Europe has an explosion of companies and all of them are vying for that next stage of growth.

That’s why we went down to SaaStr Europa to find out what advice the speakers and panels would have for the 2019 cohort.

In this Process Street article, we’ll cover the key business growth lessons from a series of headline lectures:

  • Logging in to Paris
  • The Answers to Everything – with SaaStr, G2, Twilio, and CircleCI
  • Hackathon to Unicorn – with Talkdesk
  • Happy Customers at Scale – with New Relic
  • The Rules You Can Break – with Tradeshift
  • Freemium at Scale – with Typeform
  • Process Street won the prize!

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13 Top B2B Review Sites to Uncover What Customers Really Think

review sitesOne of the most important things when running your business is understanding how your customers feel about your service.

We all know that it’s tough to gather all the feedback you would like. You’re more likely to talk to customers in your support channels when they experience an issue, but that doesn’t always give you a holistic understanding of their experience with your product.

Equally, social proof is a very important area to leverage when trying to bring new customers on board. This means that public praise of your product can increase your acquisition rates and lower acquisition costs.

Positive or negative, reviews – particularly public ones – provide huge value to businesses in how we shape immediate and long term decisions.

This is why we at Process Street are writing up a list of the top places you should make sure you have listings for, should make sure you monitor for feedback, and make sure you engage on to improve your customer’s experiences.

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A Shiny New Look for our Favorite People

shiny new look

Today we’re excited to announce the release of Process Street’s new UI (UI or User Interface is a fancy way of saying “how the app looks and feels”).

If you’ve been in the app in the last day you would’ve seen we finished the last few screens of the new UI and the app now is completely converted over.

We’re going to be focusing on optimizing the look over the next few weeks as we get feedback from you, our users, on what you like and don’t like – in case that wasn’t clear, I’m encouraging you to talk to us : ) – [email protected]

Below are some of the key changes we made, but you really need to login yourself to experience it in all its glory.

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A Beginner’s Guide to Setting up HR Software in the Cloud

The following post is a guest contribution from Cristopher Burge. He is a full-time writer, passionate about technology and business-related articles. He focuses on everything that involves cloud computing, in one way or another. Follow him on Twitter.

HR Software

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fear of the unknown and the urge to protect their investments, they are at risk of missing out on the innovations the cloud brings to tphe HR department.

Cloud computing is the simplest way a company can take the advantage of technologies without having to spend money on buying expensive computer parts, an IT specialist, and on-site software.

The problem most firms often run into is the integration of cloud computing into their already existing structure, but this process shouldn’t be a daunting one because it is a change in the way IT services are utilized, requiring a new but better way of doing things and just a little cultural change towards a better result.

This article points out how cloud services provide high value with low risk, as a solution for the HR department of an organization, enabling departments to transform the way things are done — from screening to recruitment and termination. It highlights the importance of moving the HR system to the cloud and the method through which any HR challenges can be overcome via cloud computing.

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