Being able to sell is a skill.
You know this if you’ve ever tried working in sales.
My first efforts working in a sales capacity were slow.
There were no management structures in place in that small startup to support me, train me, or guide me.
I was going it solo.
There was a lot to learn and, in a role which thrives on confidence, a lot to be anxious about.
Learning the basics of how to sell is important even if you feel you have the natural skills to do well in the area.
For me, learning the basics of the trade came from a little book. A little red book. Jeffery Gitomer’s Little Red Book of Selling, to be precise.
After recommending our audience Gitomer’s text in my best sales books roundup post, I managed to sit down with our best selling author and sales champion to explore the craft.
In this Process Street post, we’ll cover:
- To learn how to sell, you have to learn to communicate well
- The Little Book of Selling: 12.5 Principles of Sales Greatness
- How to make sure you get things done
- Build your personal brand and support it with social media
- How to use humor as an effective tool
- How to understand what’s required for sales leadership