How to Use Sales Engagement to Improve Outreach & Sell More

sales engagement

This is a guest post by Rimma Sytnik – a Senior Digital Marketer at Reply with 4+ years of experience with email & messenger marketing, on-page SEO, and link building.

Did you know that a nurtured lead can make, on average, a 47% larger purchase than a non-nurtured lead? Did you also know that perceived indifference can cost you 68% of potential customers?

Buyer journeys are becoming more and more complex, not to mention competitive. To stay afloat, you should maximize every interaction you make with each potential customer. You need to focus on building meaningful relationships with your prospects through consistent personal interactions.

That is exactly what sales engagement is and, coincidentally, what this Process Street post is all about.

In this article, we’ll talk about the importance of sales engagement and give you some tips on how to get started. This is a brief overview of what’s to come:

So, let’s dive in!
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What You Can Learn from Salesforce to Hit Your Sales Goals This Year

Sales goals salesforce header

Some people seem like naturals when it comes to sales. Their smooth talking and deep product knowledge entices customers and makes them feel warm and fuzzy inside.

sales goals salesforce skills Source

A high performing sales person is a huge asset to a company, and they’re often paid very well as a reward!

  • Maybe you want to start a new business and need to jump into the sales role to get your fledgling startup off the ground?
  • Maybe you want to build a sales team to crush sales goals while you focus on your specialty?
  • Or maybe you just want to get into sales as a career and need to know how to get up to speed fast?

Well, in this Process Street article we’ll cover solutions to each of these conundrums. We’ll look at:

  1. How Salesforce hit their sales goals
  2. 10 top tips the sales experts have for a beginner
  3. How Close.io CEO Steli Efti builds outbound sales teams
  4. What steps you need to take to build sales processes (with a load of premade templates to help you get started!)

“A goal properly set is halfway reached.” – Legendary sales guru, Zig Ziglar.

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