This is a guest post from Mercer Smith-Looper. Mercer is the Head of Support at Appcues, a writer for Supported Content, a yoga fanatic, and strives to make the world a little bit happier one customer at a time.
There will always be people in this world that want something from you. Whether you are a business, an individual, or a group, people are needy.
Most company inboxes have a significant number of feature requests. Some of them make a lot of sense and some of them are probably pretty out there.
But whether customers are asking for something that you already have on your roadmap, or something that isn’t even tangentially related to your product, you still owe it to your customers to respond.
In this article, we’ll cover:
- Why is a customer feedback system important?
- How to improve customer feedback with BPM?
- What does a sustainable customer feedback process look like?
- How to use Process Street to streamline your customer feedback process
So, let’s get started!