One of the most important things when running your business is understanding how your customers feel about your service.
We all know that it’s tough to gather all the feedback you would like. You’re more likely to talk to customers in your support channels when they experience an issue, but that doesn’t always give you a holistic understanding of their experience with your product.
Equally, social proof is a very important area to leverage when trying to bring new customers on board. This means that public praise of your product can increase your acquisition rates and lower acquisition costs.
Positive or negative, reviews – particularly public ones – provide huge value to businesses in how we shape immediate and long term decisions.
This is why we at Process Street are writing up a list of the top places you should make sure you have listings for, should make sure you monitor for feedback, and make sure you engage on to improve your customer’s experiences.