Agile Marketing: What It Is, How to Use It and Why You Need It

agile marketing

“Agile marketing” isn’t a useless jargon term or some kind of crutch. It’s the driving force behind how our team is able to write 24 posts per month while onboarding employees, working on product launches, and much, much more.

It’s also not nearly as intimidating as it might first seem.

It’s all about applying the principles of Agile in a marketing setting. That means working fast, defaulting to action, and having much smaller work cycles than usual.

Let’s dive right in.

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