Why Team Alignment Should Be Your Startup’s Holy Grail

The following is a guest post by Darren Chait, Co-Founder at Hugo. Hugo is the meeting note platform that keeps your team connected with what your customers are thinking and saying. It enables fast-moving teams to make meeting insights shareable and actionable in their existing tools.

As a startup guy, my world is full of buzzwords. We’re disrupting a space, have pivoted, got our minimum valuable product (MVP) out to our total addressable market (TAM) and even had a ‘.ai’ domain name. Undoubtedly, one of my ‘favorites’ is ‘team alignment’.

While team alignment is not a new concept and certainly not unique to fast-growing technology businesses, I’m fascinated with my peers’ obsession with this utopian concept. It’s understandable. Why wouldn’t you want your team moving forward in unison with precise coordination and execution? Why wouldn’t you listen when experts warn that misalignment kills startups?

In this guest post, I’ll share our story and perspective on team alignment and some easy-to-implement solutions to achieve this ideal state with your team.

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How to Build a Minimum Viable Process Pack for Your Startup

I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.

It’s hard to pull yourself away from product and marketing for any extended period of time to focus on how efficiently your startup runs internally, but it does have to be done.

Srinivas Kulkarni, writing for ZDNet, reports:

“While it’s very easy to say that when startups are founded, there’s a lot of freedom, liberty and access in terms of work and building the product, technology or service that they offer, it is also important to realize that most startups fail because they don’t learn from their and others’ mistakes. It’s imperative that the experience comes from a process.”

A lot of the problems processes solve can seem like they’re easily fixed on the day they crop up, and it can seem like there’s no point in writing down how you do work when you’re too busy to even get it all done…

But any good startup will scale, analyze the ways it gets work done, and will try to improve its efficiency — that’s just what organizations that succeed do.

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