The latest findings have reported that there are now over 600 unicorns thriving in the wild. Experts in the field often cite unicorns’ unique capacity for managing hyper growth that’s allowed them to experience such a surge of success.
However, unicorns still face a perilous existence: two-thirds of unicorns never reach full maturity. This is partly due to a lack of sustainable resources in their environment, but with valuations of $1 billion or more, they are also highly coveted by collectors.
Say you want to raise a gangly young foal into a noble specimen of unicorn-ness. Where do you start? How do you make sure your prospective unicorn makes it into that elite one-third of successful hopefuls?
Fortunately for you, Process Street knows a thing or two about unicorn rearing and maintenance, and this post will cover the basic strategies of managing hyper growth for the best possible outcome: a fully matured unicorn.
Peruse the following chapters for the best advice we have to give:
Alex Zubkov is a technical writer at LITSLINK from Dnipro. Alex has 15 years experience in sales, marketing, and product promotion for both local and international markets. He’s also a techno geek and amateur photographer with a love of gadgets and the Arsenal FC.
Quality assurance (QA) is an essential stage of any software development cycle. It helps developers catch the lingering bugs and inconsistencies in the product’s functionality before you deliver it to your customers.
According to Statista, companies spent 35% of their financial resources on software testing in 2015. In 2019, this figure went down to just below a quarter of the company’s budget, but it is still taxing in 2020 to balance financial expenditure and product performance.
A sophisticated QA process can cut costs by reducing the number of errors that need fixing and, subsequently, the amount of iterative testing required. It can also improve the reliability of the testing process, further reducing expenses, which is crucial for startups and low-budget, middle-size enterprises.
In this article, we’ll briefly run through the key stages of the QA process:
Once upon a time, the island nation of Sri Lanka was called “Serendip,” a word derived from Sanskrit which means Dwelling-Place-of-Lions. (Lovely, right?).
Serendip provides the setting for the Persian fairy tale “The Three Princes of Serendip”, who throughout their travels, stumbled upon an uncanny amount of luck. 🤴🏾🤴🏾🤴🏾
The story of the princes and their relationship with luck is where the wonderful word Serendipity comes from. Serendipity, meaning accidental, unexpected, random, wonderful, happy, luck.
It is luck, or rather, how to make your own luck, that is the focus of this Process Street blog.
This post embraces and explains tech entrepreneur Jason Robert’s concept of “Luck Surface Area”, in the hope of helping you, the reader, increase your luck both in life and in business.
To jump to a specific section of the post click the appropriate link below. Alternatively, just keep scrolling to learn about the three lucky princes, Luck Surface Area, and how you can make your own luck.
You know the importance of having great customer support. As a young company, you take pride in this—it’s what separates you from industry giants. You’re able to give your customers the individualized attention in a fast turnaround time. You’re even able to have relationships with your customers, learning from them and customizing your product to meet their needs.
But at a certain point, your team has done too good a job. Customer satisfaction grows sky-high, your customer base begins to grow, as well as your product itself, offering more features and applications. This means tickets become innumerable and much more complicated. And that’s when plain email support just doesn’t cut it anymore.
Here’s everything you need to know to help you decide whether a switch is in order.
The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.
Where do you see yourself in 5 to 10 years?
Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.
While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.
Different goals, different brands, with one objective: make it to the top of the industry.
Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.
It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.
So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?
This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.
In this short guide, you will learn about:
Digital customers and the psychology behind their decisions
Proven strategies on how to get these digital customers to stay loyal to your brand
Researchers have known for some time that the brain is like a muscle; that the more you use it, the more it grows. They’ve found that neural connections form and deepen most when we make mistakes doing difficult tasks rather than repeatedly having success with easy ones.
What this means is that our intelligence is not fixed, and the best way that we can grow our intelligence is to embrace tasks where we might struggle and fail.
However, not everyone realizes this. Dr. Carol Dweck of Stanford University has been studying people’s mindsets towards learning for decades. She has found that most people adhere to one of two mindsets: fixed or growth. Fixed mindsets mistakenly believe that people are either smart or not, that intelligence is fixed by genes. People with growth mindsets correctly believe that capability and intelligence can be grown through effort, struggle and failure. Dweck found that those with a fixed mindset tended to focus their effort on tasks where they had a high likelihood of success and avoided tasks where they may have had to struggle, which limited their learning. People with a growth mindset, however, embraced challenges, and understood that tenacity and effort could change their learning outcomes. As you can imagine, this correlated with the latter group more actively pushing themselves and growing intellectually.
In short someone with a growth mindset will embrace challenges and be willing to fail multiple times before reaching their goal, whereas someone with a fixed mindset will not even try.
Today we’re excited to announce the release of Process Street’s new UI (UI or User Interface is a fancy way of saying “how the app looks and feels”).
If you’ve been in the app in the last day you would’ve seen we finished the last few screens of the new UI and the app now is completely converted over.
We’re going to be focusing on optimizing the look over the next few weeks as we get feedback from you, our users, on what you like and don’t like – in case that wasn’t clear, I’m encouraging you to talk to us : ) – [email protected]
Below are some of the key changes we made, but you really need to login yourself to experience it in all its glory.
Home pages are typically the most viewed location on a website and your main opportunity to connect with the audience as a brand. Get it wrong, and all of those views will go from potential customers to part of your bounce rate.
“Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that… you may want to start thinking of your homepage more like a landing page” – John Paul Mains, Your Homepage Is THE Landing Page
Knowing this, I decided to do something similar to our SaaS pricing pages study by analyzing 100 leading startup home pages to see what they have in common, and how you can apply these lessons to your own website.
In this post I’ll go through 11 core data-backed takeaways to give a better outline of how to make your home page, and highlight the differences you’ll need to know if you’re targeting a niche audience.
From word count and jargon usage to social proof and CTAs, keep reading to see how the top 100 startups use their home page.