Business Tooth and Claw, Corporate Strategy to Win the War

Business Tooth and Claw, Corporate Strategy to Win the War-01

It was 1980 and the U.S. had crowned Donald Trump as a hero of business, turning real estate into gold. Trump had a net worth of $1.5 billion. However, a lack of corporate strategy was about to shake-up the Trump empire.

In 1988, Trump paid £365 million for the Eastern Air Shuttle. During the airline’s reign, its identity was passed from a no-fuss service to a one with maple-wood veneers and gold-plated features. A poorly strategized gamble that confused the brand’s identity. The lack of strategic direction meant Trump no longer held the Trump card, and his net worth plummeted along with the airline.

Worryingly, Trump’s failure to meet his organization’s objectives is a common occurrence in business, with only 2% of leaders stating they feel they will achieve 80-100% of their pre-set strategic objectives.

This is where Process Street comes to your aid.

This post will teach you what corporate strategy is, why it is important, and how you can implement an effective strategy for your business today – with access to our top free template resources. Check out our Strategic Planning Template below for a quick taster.

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Cut Costs and Improve Productivity With Our Free Strategic Planning Template

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In the book The Balanced Scorecard, by David Norton and Robert Kaplan, it is noted that 90% of organizations fail to execute their pre-set strategy.

This is a concerning statistic when you consider that, for a majority of companies considered successful, an emphasis is placed on having formal and pre-established systems to inform, manage, and meet their strategic obligations.

In this sense, can we not infer executing business strategy = business success?

To bridge this gap between strategic ambition and business performance, Process Street has created a Strategic Planning Template, which you can use – for free – right away!

By executing the steps given in this template you will not only develop good strategy, but the delivery of this strategy will also prove successful.

Click here to access our free Strategic Planning Template!

But to accommodate this template, you need to have a solid understanding of strategic planning itself.

In this article, I’ll discuss what strategic planning is, the different strategic planning models – with an emphasis on the Cascade Strategic Planning Model -, why strategic planning is important, and more.

Click on the links below to read through:

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