How to Create a Style Guide to Improve Business Consistency (with 8 Examples)

To understand the value of a style guide, you should first try working without one.

You’d get the wrong blue on your logo, jarring copy, and code that can only be maintained by a lone developer.

Writers, editors, programmers, engineers, social media managers, and support agents all need an indication of how their company wants to work, so they can ensure consistency.

The number one goal of a style guide is consistency.

Inconsistency weakens your brand image, makes your company look unprofessional, and hurts conversion rate and revenue. Once you’ve settled on your brand voice and style, the style guide is the document that enforces those values.

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Standardizing Processes: How to Create a Documentation Style Guide

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From putting together flat-packed furniture to avoiding nuclear war, we’ve talked at length on why processes are important.

They’re the lifeblood of any consistent business, allowing it to repeat its successes, avoid mistakes, increase efficiency, and create effective to do lists. Without them you have no hope of even knowing what you’re doing right or wrong – you’ve more chance of putting together IKEA furniture with no instructions than of improving your situation and growing your business.

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However, without standardizing processes you make, anything you document will do more harm than good.

Different layouts will make it hard to distinguish what the correct version of the process is, varying language across your teams will make working together a nightmare, while multiple naming and storage methods make it impossible to search for the process you need.

So, today I’ll show you how to standardize your processes by creating a documentation style guide which suits your needs. This guide can then be followed whenever anyone in your business needs to document a workflow.

It’s time to unify your company and cement your success.

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