Writers are inherently
nosy curious. Here at Process Street, we’re no different. So when I was given the opportunity to check out GitLab’s marketing playbook, I jumped at it.
GitLab itself is an interesting company. Completely remote and open source, GitLab’s evolution comes not only from its own development teams, but also contributions from a community of over 3,000 contributors and two million users. Plus it promotes total transparency; all of GitLab’s documentation is freely accessible on their website.
Like I said, interesting place.
There are enough similarities between our two companies, that their approach is particularly valuable in terms of what procedures we might
steal learn from to improve our own processes.
And we love improving processes.
In this article, I’ll list the five most important lessons I learned from GitLab’s marketing playbook:
- What is a marketing playbook?
- What is GitLab anyway?
- Marketing lessons from GitLab
- Key marketing takeaways
So, let’s get started.