How To Use Word-Of-Mouth to Stand Out in Crowded Industries: 5 Success Stories

word-of-mouth-marketing

The following is a guest post by Monique Danao, a writer for CandyBar and ReferralCandy.

How do you stand out in a crowded industry?

Do you create lots of sponsored content and team up with big influencers? Or, would you spend $100,000 on ad placement?

While these techniques can help your business gain exposure, will it lead to conversions?

There’s tons of marketing advice and posts on the Internet, but have you tried word-of-mouth marketing? It’s currently one of the most effective marketing tactics.

Why is word of mouth marketing powerful?

How often do you ask for recommendations in everyday conversations? How often do you discuss brands with friends and family? I bet you do a lot.

Before we make a purchase from a new brand, we ask about the experiences of people we know. We want to get their feedback because they’re the ones we trust the most.

This makes referrals super effective. Consumers are up to 50x more likely to buy a product if it’s recommended by close friends or family. In addition, 90 percent of customers trust word-of-mouth.

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How Uber’s Onboarding Process Beat Taxis on Customer Satisfaction

uber onboardingUber currently has drivers operating in 633 cities worldwide. From nowhere they have stormed the market and disrupted taxi services globally.

Uber is one of the biggest successes of the sharing economy.

But what is it about Uber that allows for it to dominate the market?

There is of course the convenience of ordering through the app and all the benefits of the product but, as reported in The Richest, one big plus point is the drivers themselves. Consumers prefer them to taxi drivers.

Partly this is down to having an internal rating system to incentivize drivers to provide high quality services. However, to keep standards high Uber qualifies and onboards drivers to prepare them for their task of protecting the Uber brand.

In this Process Street article we’ll look at how Uber does this. We’ll investigate:

  • The importance of effective onboarding
  • How Uber enters a new market
  • The Uber driver application process
  • How Uber onboards new drivers

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The Aggressive Processes Uber is Using for Global Expansion

Uber global expansionUber is seemingly always in the news for something.

Right now the big stories are:

It appears Uber is everywhere.

But how did Uber grow to such a large degree, particularly with laws and governments and embedded markets in their way? How did they end up with a potential valuation of $68 billion?

In this article, we’ll look at three key things:

  1. Where did Uber come from and what is its philosophy?
  2. How does Uber conquer a city?
  3. What steps does Uber take to recruit new drivers?

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