Video Production Tips for Business: How to Create Video Customers Will Actually Watch

In this episode of Business Systems Explored, we learn video production tips from Chris Lavigne, head of video at Wistia.


You’d expect a video startup to have a wealth of wisdom on video creation, production, and editing, but this episode is insane.

We speak to Chris Lavigne, Wistia’s head of video, and learn everything from creating a business video with your iPhone, editing on free software, and the biggest mistakes you can make with lighting and audio recording.

Whether you’ve just got a laptop and an iPhone, or a bit of a budget to afford a mic and camera, there are tips here that will help you create video content that engages your audience, makes emotional connections, and strengthens your brand.

While you’re here, check out an earlier episode we recorded with Wistia CEO Chris Savage.

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