Do you recognize this mission statement?
That’s Google‘s. What about this one?
Of course, it’s Tesla.
And finally, how about this?
It’s our responsibility to simplify cutting-edge products and continue to progressively promote and future-proof manufactured solutions, all while striving for technical leadership.
I made that one up! Awful, isn’t it? But the thing is, it almost sounds feasible.
Company mission statements can act as strong guidelines that help promote an attitude and culture that works towards your company’s goals. Or, they can mean so little that you might as well have generated them using a joke tool like this.
So, what goes into a great mission statement?