11 Game-Changing Sales Metrics & How/When to Use Them

Molly Stovold
November 25, 2020

11 Game-Changing Sales Metrics & How When to Use Them

“Half the money I spend on advertising is wasted; the trouble is I donโ€™t know which half.”John Wanamaker, 19th-century marketing pioneer

Fortunately, it’s no longer the nineteenth century.

Thanks to wondrous advancements in technology, you now have all the tools you need to determine exactly what is working within your sales processes and why.

How? Through the use of sales metrics.

Sales metrics help to identify the strengths and weaknesses of your marketing and sales strategies. They also provide insight into how much your business spends on securing a lead and allow you to monitor and analyze the progress of your marketing actions.

The question is: which sales metrics should you be tracking? ๐Ÿง

This Process Street blog takes you through 11 of the most valuable sales metrics, how to calculate them, and how to turn the metric’s data into actions that encourage your business to grow.

To jump to a specific section of the post click the links below:

Alternatively, to get fully clued up on all 11 metrics and how to use their data in an actionable, positive way – just keep scrolling. ๐Ÿ‘‡๐Ÿผ

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