If you’re moving fast and breaking things, at what point in time do you realize things are broken?
When there is public uproar against your product? Such as the Amazon case in 2019 involving job listings for the role of “union buster” (someone who reports on fellow employees seeking fair labor practices).
Or, when regulators come down on you like a ton of bricks? As was (and continues to be) experienced by Airbnb whose platform has been home to grotesque racial discrimination.
Allow me to introduce the topic of this blog post: The minimum virtuous product (MVP).
It seems the concept behind the traditional minimal viable product (MVP) which prioritizes quick launches and basic feature sets has been replaced by something a little more virtuous. The new MVP, minimum virtuous product, encourages companies to focus on diversity and transparency by building morally sound design principles, from the start.
This post will take a look at what this change in acronym has to do with the way companies grow and scale; along with an eight-question framework that will help start-ups assess the social impact of their products; and finally, it will cover what moving with virtue could mean for future startups.
To skip to a specific section of the post click on the appropriate link below:
- Minimum viable product vs minimum virtuous product
- Is your product virtuous? 8 questions to ask
- Why you need a minimum virtuous product: Real world examples
- What does moving with virtue mean for future startups?
- Minimum virtuous product: Conclusion
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