This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.
It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.
This just goes to show the importance of digital advertising in the modern marketing communication mix.
It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.
It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.
In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:
- The updated marketing mix: The 7 Ps of marketing
- What exactly is the marketing communication mix?
- Twelve factors of the marketing communication mix
- How to make the most of the marketing communication mix
Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.