When I think of monopoly I think of a mustachioed man with a nice hat and a highland terrier.
I also think of family arguments and Christmas flashbacks; Monopole mon amour, directed by Resnais…
Yet, those aren’t the only monopoly connotations you should be worried about. The New York Times recently reported that a whopping 77% of mobile social traffic is owned by Facebook, 74% of the ebook market is Amazon, and Google owns 88% percent of the search advertising market.
They aren’t the only monopolies around and they’re only in specific sectors. A report from eMarketer showed that in 2016 Facebook and Google collectively accounted for 57% of all mobile advertising – and that figure is rising. Maybe it’s not a monopoly at all, but a duopoly?
Market position isn’t static, it’s dynamic. Monopolies form and fade, doing so in response to specific factors and environments.
In this article, we’ll look at the rise and fall of some monopolistic scenarios and try to learn a little about how this current dominance may look moving forward.