When I was about 7 years old, I made a deliberate decision to stop caring about math.
I remember the moment clearly. I started sitting closer to the back of the class, stopped answering questions, and, eventually, I stopped being asked questions by the teacher.
I told myself that it wasn’t worth learning because we have tools like computers and calculators. Consistently, I got mediocre grades in the topic and only scraped through the finals with a borderline passing grade…
It wasn’t until I started working at Process Street that I cared about data, charts, spreadsheets and correlations.
Research and data manipulation skills are extremely important for pretty much anyone that has to devise their own solutions.
Not only that, studies are incredible marketing tools. Original data attracts links and shares like nothing else because it’s one of the few newsworthy things a company can do. You’ve got product releases, funding announcements, and research.
And it’s not just my own theories that say studies attract high-quality backlinks…