If Shakespeare offered to write a guest post for TechCrunch, I highly doubt he’d be declined.
Similarly, if Virginia Woolf, Toni Morrison, Fitzgerald — or any other great writer — wanted to post on the blog of Atlassian, Buffer, or Unbounce, these sites wouldn’t exactly say no, would they?
That’s because they’re the lucky few who became internationally-renowned as stellar writers. The hard part wouldn’t be pitching and writing for these incredible, modern-day sites and blogs; it’d be resurrecting themselves so they could write in the first place.
How do you get your business’ writers — who are all incredible in their own right but don’t have the reputation of the above (yet) — published by other sites? How can you add authority, improve targeted traffic, increase qualified leads, and secure backlinks with guest posting? What needs to be done?
That’s exactly what you’re about to learn.
At Process Street, we’ve been guest posting for sites like TechCrunch, HubSpot, G2, TheNextWeb, AppSumo, and hundreds of others for years. Our offsite efforts make up a fundamental part of our content marketing machine, and have since helped us achieve a high domain rating, clinch the #1 spot for our most useful keywords, and get lots of juicy backlinks, too.
If you want to learn how we did it — and how you can, as well — just read through the following sections:
- What is guest posting?
- The business benefits of guest posting
- Process Street’s guest post journey (and how we systemized efforts)
- 4 essential guest blogging tips for writers and marketers
“Brevity is the soul of wit”, Shakespeare once said.
So without more ado, let’s get started! ✍️