Writing a Creative Brief that Works for You and Your Team

creative brief template

Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies.

If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?

Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief.

The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.

And what’s arguably a bigger problem than a poorly written creative brief? The process (or lack thereof) that led to its creation.

In this Process Street article, I’ll try to address the elements that make up a good creative brief, but perhaps more importantly, I’ll look at how to build a process for creative brief writing; one that’s consistent, reliable, and gets the job done.

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Inside the Writing Process of 10 Successful Reporters — How Do They Do It?

Vinay Patankar
January 21, 2016

Writing process1

At Process Street, we’re fascinated by the inner mechanics of all kinds of operations especially when it has to do with writing. Today, we’re taking a deep dive into a notoriously tricky process: journalism. It’s a hard field, one that demands quality, accuracy, and succinctness, all under a huge time crunch.

We recently interviewed ten reporters to peel back the lid on their processes, get some writing tips, and understand how they deliver quality under pressure. From news outlets like Bustle and National Geographic, we found that reporters are most successful when they adhere to a nuanced process—one they’ve tailored over the years to suit them.

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