Improve your online presence with our Digital Content Strategy Template. This workflow guides you from your audience definition to content maintenance for optimal SEO.
1
Identify target audience
2
Define business goals
3
Audit existing digital content
4
Identify Key Performance Indicators (KPIs)
5
Approval: KPI Definition
6
Perform a competitive content analysis
7
Define content topics and types
8
Create a content calendar
9
Approval: Content Calendar
10
Identify and assign content creation responsibilities
11
Establish a process for content creation
12
Establish a process for content delivery
13
Define SEO strategy
14
Approval: SEO Strategy
15
Develop content promotion strategy
16
Define content success metrics
17
Establish a process for content evaluation
18
Approval: Evaluation Procedure
19
Create a system for content maintenance
Identify target audience
Identifying the target audience is crucial for developing an effective digital content strategy. This task will help you understand who you are creating content for, their demographics, interests, and pain points. By defining your target audience, you can tailor your content to meet their specific needs and preferences. Who are your ideal customers? What are their interests? What challenges do they face? Answering these questions will guide your content creation process.
Define business goals
Defining your business goals is essential for a successful digital content strategy. Identify what you want to achieve through your content and how it aligns with your overall business objectives. This task will help you clarify your goals, whether it's increasing brand awareness, generating leads, driving website traffic, or improving customer retention. By setting clear goals, you can measure the effectiveness of your content strategy and make adjustments as needed.
Audit existing digital content
Auditing your existing digital content is a crucial step in evaluating its effectiveness. This task involves assessing the quality, relevance, and performance of your current content assets. By conducting an audit, you can identify content gaps, redundant or outdated materials, and opportunities for improvement. This process will help you make data-driven decisions when developing your content strategy. What types of content assets do you currently have? How well are they performing? What improvements can be made?
1
Relevance to target audience
2
Clarity and organization
3
Search engine optimization
4
Engagement metrics
5
User feedback
Identify Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) help you measure the success of your digital content strategy. In this task, you will identify the specific metrics that align with your business goals and provide meaningful insights into your content's performance. By tracking these KPIs, you can evaluate the effectiveness of your content strategy and make data-driven adjustments. What metrics are most important for measuring the success of your content strategy? How will you track and analyze these metrics?
1
Website traffic
2
Conversion rate
3
Time on page
4
Engagement rate
5
Social media mentions
Approval: KPI Definition
Will be submitted for approval:
Identify Key Performance Indicators (KPIs)
Will be submitted
Perform a competitive content analysis
Analyzing your competitors' content can provide valuable insights and inspiration for your own digital content strategy. In this task, you will research and evaluate the content produced by your competitors. By understanding their strengths, weaknesses, and unique selling points, you can identify gaps in the market and differentiate your own content. What types of content are your competitors producing? How successful are their content efforts? How can you create more compelling and valuable content?
Define content topics and types
Defining your content topics and types is essential for creating a diverse and engaging digital content strategy. This task involves brainstorming and identifying the subjects and formats that will resonate with your target audience. By considering their interests, pain points, and preferences, you can create content that provides value and resonates with them. What topics are relevant to your target audience? What content formats do they prefer? How can you differentiate your content from competitors?
1
Educational blog posts
2
How-to videos
3
Infographics
4
Case studies
5
Podcasts
Create a content calendar
Creating a content calendar is crucial for organizing and planning your digital content strategy. This task involves scheduling and managing your content production and publication. By mapping out your content in advance, you can ensure a consistent and strategic approach to content creation. The content calendar also helps you stay accountable and meet deadlines. How often will you publish content? What topics will you cover in each publication cycle? How will you track and manage your content calendar?
1
Daily
2
Weekly
3
Bi-weekly
4
Monthly
5
Quarterly
Approval: Content Calendar
Will be submitted for approval:
Create a content calendar
Will be submitted
Identify and assign content creation responsibilities
Identifying and assigning content creation responsibilities ensures a coordinated and efficient approach to producing digital content. This task involves determining who will be responsible for creating and managing specific content assets. By clarifying roles and responsibilities, you can ensure accountability and streamline the content creation process. Who will be responsible for writing blog posts? Who will create videos or design graphics? How will you coordinate and manage the content creation team?
Establish a process for content creation
Establishing a streamlined process for content creation ensures efficiency and consistency in delivering digital content. This task involves defining the steps and workflows involved in creating content, from idea generation to final approval. By establishing clear guidelines and expectations, you can minimize errors and delays in the content production process. What steps are involved in creating and publishing content? How will you brainstorm new ideas? How will you review and edit content before publication?
Establish a process for content delivery
Establishing a process for delivering digital content ensures that it reaches and engages your target audience effectively. This task involves defining the distribution channels and strategies for sharing your content. By selecting the appropriate channels and optimizing content for each platform, you can maximize its reach and impact. How will you distribute your content? Which social media platforms will you utilize? How will you leverage email marketing or other content promotion techniques?
1
Website/blog
2
Social media
3
Email marketing
4
Influencer partnerships
5
Guest blogging
Define SEO strategy
Defining your SEO (Search Engine Optimization) strategy is crucial for increasing your digital content's visibility and driving organic traffic. This task involves identifying relevant keywords, optimizing your content for search engines, and implementing best practices. By integrating SEO tactics into your content strategy, you can improve your website's ranking and attract more qualified leads. What keywords are relevant to your content? How will you optimize your content for search engines? What SEO tools or resources will you utilize?
Approval: SEO Strategy
Will be submitted for approval:
Define SEO strategy
Will be submitted
Develop content promotion strategy
Developing a content promotion strategy ensures that your digital content is seen by the right audience. This task involves planning and executing promotional activities to increase the visibility and reach of your content. By leveraging various marketing channels and tactics, you can amplify the impact of your content and drive engagement. How will you promote your content? Will you collaborate with influencers or partner with other platforms? How will you measure the success of your promotion efforts?
1
Social media advertising
2
Email newsletters
3
Influencer collaborations
4
Content syndication
5
Community engagement
Define content success metrics
Defining content success metrics allows you to measure the effectiveness of your digital content strategy and assess its impact on your business goals. This task involves identifying the key metrics that align with your content objectives and evaluating them regularly. By tracking these metrics, you can refine your content strategy and optimize your efforts for better results. What metrics will you use to measure content success? How often will you analyze and report on these metrics? How will you use the insights to improve your content strategy?
1
Page views
2
Bounce rate
3
Conversion rate
4
Social shares
5
Lead generation
Establish a process for content evaluation
Establishing a process for content evaluation allows you to assess the performance and impact of your digital content. This task involves defining criteria and methodologies for evaluating your content against your goals and benchmarks. By regularly evaluating your content, you can identify areas for improvement and make data-driven decisions to optimize your content strategy. How often will you evaluate your content? What criteria will you use to assess its performance? How will you use the evaluation results to inform your future content strategy?
Approval: Evaluation Procedure
Will be submitted for approval:
Establish a process for content evaluation
Will be submitted
Create a system for content maintenance
Creating a system for content maintenance ensures that your digital content remains up-to-date and relevant. This task involves implementing processes to review, update, and repurpose existing content regularly. By maintaining your content library, you can maximize its value and extend its lifespan. How often will you review and update your content? How will you repurpose existing content for different platforms or formats? How will you ensure consistent branding and messaging across all content?
