Templates
IT
Digital Marketing Specialist Onboarding
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Digital Marketing Specialist Onboarding

1
Set up work email, Slack, and other communication tools
2
Meet with HR to discuss company policies and expectations
3
Meet with IT to set up computer and learn about the company's tech stack
4
Provide overview of company's brand profile, target audience, and digital marketing strategies
5
Arrange a meeting with the digital marketing team for introductions
6
Give a brief tour of marketing software tool suite and demonstrate how to use each software
7
Provide a list of ongoing digital marketing campaigns and project deadlines
8
Introduce to the company's content calendar and scheduling procedures
9
Explain the process of keyword research and SEO strategy
10
Provide access to social media profiles, Google Adwords, Analytics and other digital marketing tools
11
Review company guidelines for social media posts and client communication
12
Assign a simple task to understand the content creation process
13
Review produced content and give constructive feedback
14
Approval: Content Creation Task
15
Provide training on the reporting system and explain key performance indicators
16
Discuss the company's email marketing strategies and database management
17
Offer overview of competitors’ strategies and market trends
18
Conduct an end-of-week review and provide feedback and guidance for improvement
19
Approval: End-of-week Review
20
Outline next week’s objectives and anticipated tasks