Identify and profile target customer segments
Map out customer journey and touchpoints
Establish key performance indicators (KPIs)
Perform website, mobile, and SEO audits
Conduct website usability studies
Execute and monitor A/B and multivariate testing
Analyze website analytics data
Measure and track conversion rates
Identify stumbling blocks in the conversion funnel
Approval: Conversion Funnel Changes
Develop and implement strategies for cart abandonment
Optimize product pages for conversions
Approval: Checkout Process Changes
Optimize for mobile commerce
Devise and implement customer retention strategies
Implement personalized marketing strategies
Measure and assess the ROI of CRO efforts
Approval: CRO Results and Next Steps