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Ecommerce CRO Checklist

Identify and profile target customer segments

Map out customer journey and touchpoints

Establish key performance indicators (KPIs)

Perform website, mobile, and SEO audits

Conduct website usability studies

Approval: UX/UI Designs

Execute and monitor A/B and multivariate testing

Analyze website analytics data

Measure and track conversion rates

Identify stumbling blocks in the conversion funnel

Approval: Conversion Funnel Changes

Develop and implement strategies for cart abandonment

Optimize product pages for conversions

Improve checkout process

Approval: Checkout Process Changes

Optimize for mobile commerce

Devise and implement customer retention strategies

Implement personalized marketing strategies

Measure and assess the ROI of CRO efforts

Approval: CRO Results and Next Steps

Identify and profile target customer segments

Identify and profile your target customer segments in order to better understand their needs, preferences, and behavior. This task plays a crucial role in tailoring your marketing efforts to specific customer groups, which can lead to higher conversion rates and customer satisfaction. The desired result is a comprehensive understanding of your target customers and the ability to create targeted marketing campaigns. What strategies can you employ to segment your customers? What challenges might you encounter when identifying target customer segments? What resources or tools can help you in this task?

Strategies for customer segmentation

Challenges and remedies

Resources or tools