Optimise your business growth with our Free Market Analysis Template, a comprehensive workflow that guides through a strategic market evaluation process.
1
Identify the objective of the market analysis
2
Specify the target market
3
Identify and gather necessary data
4
Approval: Data Collection
5
Analyse the collected data
6
Evaluate the competitive landscape
7
Perform a SWOT analysis
8
Approval: SWOT Analysis
9
Identify potential opportunities and threats
10
Establish market trends and patterns
11
Assess customer preferences and behaviour
12
Estimate market volume and value
13
Approval: Market Estimate
14
Draw conclusions from the analysis
15
Create a report based on the findings
16
Approval: Market Analysis Report
17
Present the findings to the team
18
Implement the suggestions from the analysis
Identify the objective of the market analysis
In this task, you will identify the main objective of the market analysis. This will help guide the entire process and ensure that the analysis is focused and meaningful. Consider what specific information or insights you hope to gain from the analysis and how it will inform decision-making. What are the desired results? What challenges might arise and how can they be addressed? Remember to use a friendly tone and vary your sentence structure to keep things engaging.
Specify the target market
In this task, you will specify the target market for the analysis. Who are the intended recipients of this analysis? Provide details on the specific demographic, psychographic, and geographic characteristics that define your target market. Consider using a friendly tone and asking leading questions to keep things engaging.
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1. Age
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2. Gender
3
3. Income level
4
4. Education level
5
5. Occupation
1
1. Interests
2
2. Lifestyle
3
3. Personality traits
4
4. Values
5
5. Motivations
1
1. North America
2
2. Europe
3
3. Asia
4
4. Latin America
5
5. Africa
Identify and gather necessary data
In this task, you will identify the necessary data for the market analysis and gather it. Consider what specific data points or information are needed to gain insights into the target market and competition. How will you collect the data? Identify potential sources and methods for data collection. Use a friendly and engaging tone to keep the reader interested.
1
1. Surveys
2
2. Interviews
3
3. Online research
4
4. Observations
5
5. Focus groups
Approval: Data Collection
Will be submitted for approval:
Identify and gather necessary data
Will be submitted
Analyse the collected data
In this task, you will analyze the data that has been collected. Use appropriate analytical techniques and tools to analyze the data and draw meaningful insights. Consider what specific analysis methods will be most effective in uncovering patterns, trends, and relationships in the data. How will you interpret the data to draw conclusions? Use a friendly tone and ask leading questions to maintain reader engagement.
Evaluate the competitive landscape
In this task, you will evaluate the competitive landscape as part of the market analysis. Consider who your main competitors are and what sets them apart. How does your product or service compare to theirs? Analyze their strengths, weaknesses, opportunities, and threats. Use a friendly tone and ask leading questions to maintain reader engagement.
1
1. Competitor A
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2. Competitor B
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3. Competitor C
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4. Competitor D
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5. Competitor E
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1. Strengths
2
2. Weaknesses
3
3. Opportunities
4
4. Threats
Perform a SWOT analysis
In this task, you will perform a SWOT analysis as part of the market analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Identify the internal strengths and weaknesses of your business as well as the external opportunities and threats in the market. Use a friendly tone and ask leading questions to maintain reader engagement.
